SLBMC Launches Project Bloom

Sir Lester Bird Medical Centre (SLBMC) has officially launched Project Bloom, a public education and engagement campaign aimed at encouraging early prenatal care, improving access to services, and supporting healthier outcomes for mothers and babies across Antigua & Barbuda.  

The initiative comes in response to a growing concern: too many women are either starting prenatal care late in their pregnancies or not accessing care at all until delivery. Project Bloom seeks to address this by providing clear, supportive messaging and practical guidance to help expectant mothers take that first step, early.  At its core, the campaign promotes a simple but important message: start care early, utilize community clinics and providers for routine check-ups, and transition to hospital services for high-risk support and delivery. Crucially, the campaign emphasizes that it is never too late to start care, aiming to remove stigma and support women at any stage of pregnancy.